Dec 08
5

Want More Sales Leads From AdWords… Create a Better Offer!

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This post assumes that you sell to real people and that you’re main goal is to generate sales leads for your business using Google AdWords.

As simple as this sounds… the best way to generate more leads is to give something away that is of great value to your prospects.

If you’re simply slapping up dry, boring, white papers and data sheets on your website, asking visitors to register to view them, and you’re wondering why you aren’t generating many leads then you need to step back for a moment and think about creating a better offer for your giveaway.

The better your giveaway the more leads you’ll generate.

What can you give away that will make your potential customer say to himself, I’ll gladly fill in my name and details to get this! ?

Here’s what we have found to work well:

  • Software demos
  • Online presentations 
  • Problem solving guides
  • Buyer guides
  • Anything that seems of great value and people want to see right now…
If you aren’t generating leads with your current giveaway think about what you could give away that would make your potential customer excited enough to register. Oh and make sure you’re not asking for too much information on your registration form.  This is a sure fire way to scare people off.  Most of the time asking for first name, last name, email address, company, and phone number will do.  We prefer to only ask for name and email address, but that is up to you.
Please leave you comments and questions below.
Thanks!

 

This entry was posted on December 5, 2008 at 2:51 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Google AdWords Landing Pages Lead Generation by Jeremiah No Comments Yet

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