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How To Generate More B2B Sales Leads Today!

Here’s my favorite strategy for generating B2B sales leads fast!

As a sales person I want to get in front of people who are looking to buy what I have to sell. I do not want to cold call into companies and beg them to buy from me.

The best way to do this in my experience is to use a “Paid Search Engine Marketing Campaign” like Google Adwords.

Here’s the process works:

  1. Setup a Google Adwords account
  2. Select 1-5 keywords to target at most. What keywords are your prospects searching on that are most targeted? We help our clients with this process.
  3. Set your daily budget in a very controlled fashion so that you do not ever get out of control and waste money.
  4. Add negative keywords to your campaign to keep unwanted clicks and costs from coming in.
  5. Create a free guide to give away in PDF format. We help our clients create the best guide possible for their business.
  6. Write 2 ads that promote the free guide based on proven ad copy techniques.
  7. Setup conversion tracking so that you know which keywords are generating clicks, leads, and sales.
  8. Setup a landing page like the one below ( this layout works very well)


Best Landing Page Example

This simple process has generated $100,000’s of dollars for our clients in new sales. It works well because it allows you to get in front of your prospects when they’re looking for you.

According to stats you are 2X as likely to close new business when the prospect finds you first versus you cold calling them and making the first point of contact.

You want to be seen as the trusted adviser, not the unwanted pest.

Let me know what you think. Do you have any questions?

B2B lead generation best practices

I’m going to get right into it I had a lot of experience with generating B2B sales leads and turning them into customers profitably.

I’ve also had a lot of experience with chasing after the latest fad or gimmick when it comes to generating B2B leads and I’m going to help you avoid those problems in this article.

My favorite B2B lead generation strategies are below:

Through experience I found that it’s much better when leads find you first versus you cold calling them.

I personally helped grow a brand-new B2B marketing business to just under $1 million in eight months using attraction based marketing.

I’ve also helped my customers generate millions of dollars in sales using query and or attraction based marketing.

Search engine marketing is my favorite B2B lead generation tool.

The only reason that it’s my favorite is it has generated me the most leads and sales in the shortest period of time.

You see, As a B to B sales person you want to get in front of people who already have a problem and are looking to solve it.

You also want those people who are looking to solve their problem to already agree with your solution before they get on the phone with you. This is huge, and most people overlook this.

A lot of companies understand that search engine marketing can be great for their business but they really mess up by selecting the wrong firm to help them run their search engine advertising campaigns.

I speak with endless numbers of companies who simply choose a search marketing firm based on what clients they work with, what big-name companies they work with, etc.

This is the worst thing that you can do if you’re going to use search engine marketing for B2B lead generation.

You must select the firm that can prove to you that they’re going to help you reach your specific goals be at Leeds ,sales,etc.

If you pick the wrong firm from the start search marketing will not work and you will assume the search marketing is a waste of money!

Remember the best thing you can do when it comes to B2B lead generation is get in front of your prospects when they are looking to solve their problem and they want to speak with you.

Any marketing technique or strategy that allows you to reach a customer at the moment there looking is a good one in my book.

I always recommend to start with search-based advertising first get that working and then and only then go on to other marketing channels for B2B lead generation.

Please share your thoughts and advice by commenting below.