Author: Jeremiah Baker – Pay Per Click Management

Setting up a landing page to effectively capture sales leads can be a confusing task, until now…

This article is going to show you a simple, yet extremely powerful blueprint for building a landing page to capture sales leads for your business.

This landing page layout is proven, we use it everyday to generate leads for our clients. If you want to start out with a solid foundation for your landing page, follow this example.

The 3 elements setting up a landing page :

1. Headline - Tell your reader what he/she is going to get. Be very clear here. “How to” headlines work well.
2. Bullet Points – This is where you tell your reader a bit more about what he/she is going to receive by registering.
3. Simple Registration Form – Only ask for the information that you need. The fewer fields you have the better your conversion rate will be.

This landing page may seem overly simple and there’s a reason for this. This landing page layout has been tested over and over again and it works! Plain and simple.

Note: The only way to build the best landing page possible is to test your landing pages. Google offers a free tool called ”
Website Optimizer”. This tool is amazing and you should be using it. This tool tests multiple versions of your headline, bullet points, graphics etc and tells you over time which combination of these elements have led to the most conversions (leads).

I hope that you use this landing page layout for your landing pages and find great success! Please feel free to leave a post or email us with questions.

To your Success,

Jeremiah Baker

Setting up a landing page

This entry was posted on March 8, 2008 at 7:07 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Google AdWords Landing Pages Lead Generation by Jeremiah No Comments Yet