Here’s how to create a ppc landing page the right way from the start.

Let’s assume that your main goal is to send traffic to your website and convert this traffic into leads by getting your visitors to register for a free giveaway.

One of the biggest mistakes pay per click marketers make is sending traffic to their home page. Unless your homepage has a clear offer with few choices on it except for your lead capture form, do not send traffic to your homepage.

Note:  The goal of your landing page is to get your visitors to take action, to fill out your registration form and become a lead.  You don’t want to give your visitors too many options where they could leave your landing page and not fill our your lead capture form.  Focus on one goal, getting the lead.

Here’s 5 elements of every successful lead generation ppc landing page

1. A clean simple design that focuses on getting the registration.  Here’s and example of one of Google’s landing pages
2. Include a powerful benefit driven headline at the top of the page telling your visitors what they’ll receive by registering on your landing page.  This is arguably the most important element.
3. Create a short opening paragraph that explains your giveaway after your headline.
4. Create 3-5 bullet points below your opening paragraph that reinforce the benefits of your giveaway.
5. Include your registration form. Note, the shorter your registration form the higher your conversion rates will be.  Don’t ask your visitors too much in this step, just get them to register and give you enough information so that you can follow up with them. 

Here’s some example landing pages that you can use for reference.

• Google’s landing page
• GoToMeeting

Conclusion:  These landing page tips should give you enough to get started.  Note that the key to successful landing pages is testing.  Try different variations of your headline, opening paragraph, bullet points, and registration form.

To your success,

Jeremiah Baker

Google AdWords Experts – B2B Lead Generation

PPC Landing Page Design in 5 Easy Steps

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