Jul 07
10
How to Write Killer Google Ads from the Start!
Here’s a powerful technique for writing great ad copy from the start.
Here’s the benefits of having high click-through-ratios on your ads in Google.
- If your ad has a higher click-through-ratio than the other ads on the search results page in Google your ad will move up to the top of the search results without having to increase your cost per click
- You’ll get more visits per impression of your ad and the potential to convert more visitors into leads or sales
- If your ads aren’t reaching Google’s minimum click-through-ratios they’ll disable your keywords and you dont’ want this to happen. You’re goal is to get the highest click-through-ratios as possible.
Here’s how to find out what ads are already performing well in Google
- Go to Google and type in your desired or target key phrase.
- Do you see ads showing up for this key phrase? If so Good!
- Next, type in the exact same key phrase as above, but this time put a wild card after your key phrase. Here’s an example; (crm software 8756). Click the search button and see what ads are showing up.
- The ads that Google returns are generally going to be the ads that are already getting a decent click-through-ratio.
- You can now emulate the messaging in the top ads giving your ads a better chance of performing well from the start.
Why does adding a wild card after your key phrase make Google show you the ads that are already performing well?
The theory is that obviously no one would bid on the term, crm software 8756 and Google compensates by displaying well performing ads that most closely match the key phrase with the wild card.
If you’re having trouble coming with ad copy for your AdWords campaigns give this technique a try. Let us know what you find, or feel free to send us a question or two. We’d be glad to here from you.
To your success,
Jeremiah Baker
Free Guide: "The 12 Questions To