Author: Jeremiah Baker – Adwords Consultant

Here’s one of the most common mistakes that I see on a daily basis regarding Google AdWords.

“Poorly organized Ad Groups and Keywords”

Here’s the problem, putting too many different types of keywords under just one ad in Google AdWords causes your ads to be less releavant and Google punishes you by disabling your ads and asking you to pay $1, $2, even $5 or more per click just to reactivate your ad(s).

Have you ever logged into your AdWords account to see on of your ads or keywords disabled and Google is asking you to pay $5 just to get it up and running again?

Note: Google rewards you for relevancy and punishes you for being irrelevant.

Here’s the best way to ensure that your ads and keywords are as relevant as possible.

1. Group your keywords into tiny groups of 1-5 closely related keyword terms.
2. Write an ad for each of your closely related keyword groups and put your keywords in the title and copy of your ads.
3. After a searcher clicks on your ads send them to a specific page that contains the same keywords that are in your ad groups.

Here’s the worst thing that you can do with your Google AdWord’s campaigns.

1. Put all of your keyowords in on AdGroup
2. Send all of your traffic to your home page

If you want to avoid having your keywords disabled and having to pay $5 or more per click follow the 3 steps outlined above and you should be well on your way to lowering your average cost per click.

To your success,

Jeremiah Baker – PPC Management

This entry was posted on January 25, 2008 at 3:47 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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