Written by: Jeremiah Baker

One of the most common questions I’m asked by my clients is, “how do I build a landing page to capture leads for my business?”

After many tests here’s the necessary elements that your landing page must have.

1. Your logo displayed at the top of the page.
2. A headline that clearly tells the reader what he/she is going to get by registering on your landing page.
3. A short description that further supports what you said in your headline.
4. 3-5 benefit driven bullet points telling the reader what he/she is going to get by registering.
5. An opt-in box or registration form.
6. Only one call to action (remember, your goal is to get your visitors to fill out your opt-in form.)

The main goal of your landing page is to get your visitors to take your call to action which is to fill out your opt-in form, in turn becoming a lead for you.

If you have questions about building a landing page for your business please visit www.jeremiahbaker.com and type your question into the live chat box located at the top right of your screen.

To your success,

Jeremiah Baker

Generate more B2B sales leads using Google AdWords.

This entry was posted on January 6, 2008 at 11:18 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Landing Pages by Jeremiah No Comments Yet