Here’s a powerful technique for writing great ad copy from the start.

Here’s the benefits of having high click-through-ratios on your ads in Google.

• If your ad has a higher click-through-ratio than the other ads on the search results page in Google your ad will move up to the top of the search results without having to increase your cost per click
• You’ll get more visits per impression of your ad and the potential to convert more visitors into leads or sales
• If your ads aren’t reaching Google’s minimum click-through-ratios they’ll disable your keywords and you dont’ want this to happen.  You’re goal is to get the highest click-through-ratios as possible.

Here’s how to find out what ads are already performing well in Google

1. Go to Google and type in your desired or target key phrase.
2. Do you see ads showing up for this key phrase? If so Good!
3. Next, type in the exact same key phrase as above, but this time put a wild card after your key phrase.  Here’s an example; (crm software 8756). Click the search button and see what ads are showing up.
4. The ads that Google returns are generally going to be the ads that are already getting a decent click-through-ratio.
5. You can now emulate the messaging in the top ads giving your ads a better chance of performing well from the start.

Why does adding a wild card after your key phrase make Google show you the ads that are already performing well?

The theory is that obviously no one would bid on the term, crm software 8756 and Google compensates by displaying well performing ads that most closely match the key phrase with the wild card.

If you’re having trouble coming with ad copy for your AdWords campaigns give this technique a try.  Let us know what you find, or feel free to send us a question or two.  We’d be glad to here from you.

 To your success,

 Jeremiah Baker

Google AdWords Experts

Hi Guys,

So, you want to use Google AdWords to generates sales leads for your business. Here’s the quickest way to generate sales leads online using Google AdWords.

Let’s assume you have documents like white papers, data sheets, case-studies, demo’s, trial offers, etc. sitting around the office. If you don’t, you should and here’s why!

Your prospects and customers are searching on Google right now looking for more information that’ll help them solve their problems. One of the best and fastest ways to generate sales leads online is to offer problem solving information to your prospects in exchange for their contact information.

Ok, so you have your white paper, guide, demo, etc. available.

Here’s how we’re going to generate leads real fast using Google AdWords

1. Build a Landing Page – Put a page on your website called a “landing page”. This page will have an attractive title, 3 or so bullet points describing the benefits of registering for your document (what will your reader learn?), and a registration form with the following fields, Name, Company, Title, Phone Number, Email Addres. Here’s an example landing page.
2. Open a Google AdWords Account here Google AdWords.
   You’ll choose:
   • target languages & countries
   • create ad groups
   • research keywords
   • set your daily budget
   • and create your account
   • Watch Google’s setup demo here
3. Keyword Research – Now that yourAdWords account is setup let’s do some further keyword research to find some great keywords for your campaign.Don’t stress over finding every possible keyword at first, let’s just get a few good keywords to get started.In our example you are promoting one of your white papers. Let’s find some keywords related to your white paper.Log into your AdWords account and click “tools’ in the top navigation bar or click here for Google’s keyword research tool.Click on the tab “Site-Related Keywords”. This will allow you to put in your URL (www.yourcompany.com) or your competitor’s and Google will scan that website for keywords.Check the box “Include other pages on my site linked from this URL”.Google will return a list of keywords that it found on the website you entered. Next to each keyword is an “add” link. Click the add link to add keywords that you find relevant to your business and the topic of your white paper.

   Once you’ve finished adding your desired keywords you can export them to an excel file. You’ll see this option at the top of the green column located on the right hand side of your screen.

   Copy your keywords from your excel file into the AdGroup you created when you setup your AdWords account.

   If you want you can go back to the Google Keyword tool and click the “Keyword Variations” tab to find even more keywords. Enter a keyword or phrase related to your business and Google will give you a list of terms that people have searched on related to your term. Add the relevant keywords to your AdGroup just as you did in the step above.

   More valuable keyword research tools: Yahoo’s Tool(free), Wordtracker.com(paid & free trial), keywordiscovery.com(paid). Check out this tool if you want to see what keywords your competitors are buying spyfu.com(you may find that the data is not 100% accurate, but it is still a good tool to reference).

4. Track Conversions – This step is extremely important to your success. Google gives you the ability to track how many of your visitors turn into leads(conversions). Here’s how it works.
   Google gives you a conversion tracking code that you paste into the HTML of the page that shows up after a visitor fills out the registration form on your landing page.This page is most commonly referred to as a “thank you page”. This page should also contain the white paper that the searcher registered for.Every time the thank you page loads Google will track this as a conversion. You can track your conversions in your AdWords account. There is a column labeled “Conversion Rate & Cost Per Conversion” in your reporting.Here’s Google’s conversion tracking PDF that’ll walk you through setting up conversion tracking on your website.
5. You’re up and running! - If you’ve chosen enough good keywords and your ad copy is attractive you should start generating a constant flow of leads. Pay attention to your conversion rates and cost per conversion to ensure that you are not payiing too much per lead. Remember you can always pause your AdWords campaigns at any time.
6. Just get started! - This guide gives you the basics so that you can get your lead generation campaign started. All you have to do now is setup your AdWords account and follow the steps in this guide.

Conclusion

This guide has given you the steps necessary to get started. Do not setup your campaign and just let it run without keeping a close eye on your reporting. If you just setup your AdWords campaign and let it run you are bound to spend a lot more money than necessary.