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B2B Marketing Ideas That Work!

I know you are sick of all the fluff out there so I am only going to show you the B2B Marketing Ideas that have helped me sell millions of dollars in business to business sales.

Search Marketing

Get ads and organic listings on Google and the other major search engines. This has been huge for me and my clients. The reason this works so well is that your customers find you when they are looking.

What’s easier. Bugging someone until they buy or getting an email from someone who wants to talk to you about your products and services?

I’ll take the 2nd option any day. Search marketing lets you get leads when customers are looking to buy. This is huge!

We used search marketing to generate just under $1million dollars in revenue for one of our businesses this year in 6 months time. Search works. Anyone who tells you that search does not work for b2b is off their rocker! Don’t listen to them!

Note: Google ads and SEO are not easy, but once you get them working they are super powerful. Don’t throw money at search and expect great results. You MUST know what you are doing or you will just waste money.

If you get rankings and good ad campaigns you are very likely to have a steady flow of warm inbound b2b leads . Search can change your life as a b2b sales person. We love search.

Your Customers and Other People’s Customers

Ok, this one shocks me!  I work with many companies and I would say 1 out of 3 companies had not marketed to their existing customers.

Come on man!

Your customers are like your ATM machine. They are the easiest to sell to because they already know you and like you and they’ve already given you money. This is huge!

I can’t understand why more companies don’t treat their customers better and market to them. Don’t spend all your time chasing after new customers when you likely have a database of customers that you can reach out to right now and talk to.

Now, here’s another big b2b marketing idea that works really well and is often times overlooked!

Work with strategic partners who sell to your audience but do not directly compete with you. There are many other companies that have a customer list that are ideal potential customers for your business. Work with these companies, get them to contact their customers on your behalf. Pay to have this done or setup a sales commission structure.

This works awesome and you don’t have to waste money on bad advertising.


Don’t waste time on anything until you first reach out to your own customers.

Once you have an active plan for selling to your existing customers, then and only then use advertising.

Search marketing is my favorite because it has made me and my clients a lot of money. It works. I don’t have to think about it, it just works and has proven so time after time.

Please reach out to me with your questions and I’ll help as much as I can. Now, go sell something 🙂

How To Make Sure You Always Win At SEO

Yes, SEO is great when it works for you, but most of the time it is a big waste of time and money.

I am telling you this because our clients are using SEO to attract leads and customers every day. I’m not just pitching you theory at you.

The ugly truth is that you must know what you are doing and what you’ll get before you spend a dime on SEO services.

Here’s the approach that we use to make sure we always win at SEO:

  1. We use Google Adwords to bid on our desired keywords first. We track everything so that we know which keywords are generating traffic, leads and customers. This lets us know exactly what words to focus on when it comes to SEO.
  2. Once we know which keywords make us money from our Google Adwords testing we then target these keywords in our SEO efforts.

Most people go about SEO all wrong and almost always fail.

  1. The start by guessing which keywords are best
  2. They spend a lot of money and time (months to years) to get rankings
  3. Sometimes they get rankings and sometimes they don’t
  4. When they do get rankings after spending thousands of dollars and months of time they find out that the words they rank for do not generate revenue for them
  5. FAIL!

You can avoid this failure by using Google Adwords or any other PPC search marketing platform to first determine which keywords generated revenue, then you focus your SEO efforts around these keywords.

If you get rankings for these keywords you can be confident that you’ll make money from them. This is the smart approach.

To your success,

– Jeremiah



How To Sell More Products & Services By Letting Your Customers Find You When They Need You


Look, if you want to sell more “stuff” you need to be seen as a “helper”.

When you cold call and use interruption based advertising to reach your customers you are often time seen as a pest.

Think about it, do you feel trusting when someone calls you out of the blue and wants to sell you something? I didn’t think so!

One of the best ways to be seen as a helper is to use search marketing to put yourself in front of your potential customer when she is searching for a solution to her problem.

You then provide her with helpful information that positions you as the expert and the helper.

This simple process can make the difference from sales success versus failure.

Make yourself the trusted adviser and not the uninvited  pest.

Obviously there are a lot more details around how search marketing works, but the point is to use it so that you can reach your potential customer when she’s looking for you versus the other way around.

– Jeremiah