I’m going to get right into it I had a lot of experience with generating B2B sales leads and turning them into customers profitably.
I’ve also had a lot of experience with chasing after the latest fad or gimmick when it comes to generating B2B leads and I’m going to help you avoid those problems in this article.
My favorite B2B lead generation strategies are below:
Through experience I found that it’s much better when leads find you first versus you cold calling them.
I personally helped grow a brand-new B2B marketing business to just under $1 million in eight months using attraction based marketing.
I’ve also helped my customers generate millions of dollars in sales using query and or attraction based marketing.
Search engine marketing is my favorite B2B lead generation tool.
The only reason that it’s my favorite is it has generated me the most leads and sales in the shortest period of time.
You see, As a B to B sales person you want to get in front of people who already have a problem and are looking to solve it.
You also want those people who are looking to solve their problem to already agree with your solution before they get on the phone with you. This is huge, and most people overlook this.
A lot of companies understand that search engine marketing can be great for their business but they really mess up by selecting the wrong firm to help them run their search engine advertising campaigns.
I speak with endless numbers of companies who simply choose a search marketing firm based on what clients they work with, what big-name companies they work with, etc.
This is the worst thing that you can do if you’re going to use search engine marketing for B2B lead generation.
You must select the firm that can prove to you that they’re going to help you reach your specific goals be at Leeds ,sales,etc.
If you pick the wrong firm from the start search marketing will not work and you will assume the search marketing is a waste of money!
Remember the best thing you can do when it comes to B2B lead generation is get in front of your prospects when they are looking to solve their problem and they want to speak with you.
Any marketing technique or strategy that allows you to reach a customer at the moment there looking is a good one in my book.
I always recommend to start with search-based advertising first get that working and then and only then go on to other marketing channels for B2B lead generation.
Please share your thoughts and advice by commenting below.