Look, if you want to sell more “stuff” you need to be seen as a “helper”.
When you cold call and use interruption based advertising to reach your customers you are often time seen as a pest.
Think about it, do you feel trusting when someone calls you out of the blue and wants to sell you something? I didn’t think so!
One of the best ways to be seen as a helper is to use search marketing to put yourself in front of your potential customer when she is searching for a solution to her problem.
You then provide her with helpful information that positions you as the expert and the helper.
This simple process can make the difference from sales success versus failure.
Make yourself the trusted adviser and not the uninvited pest.
Obviously there are a lot more details around how search marketing works, but the point is to use it so that you can reach your potential customer when she’s looking for you versus the other way around.